Thursday, 4 January 2007

Chocolate Alert

I'm sure glad I don't have strong cravings for chocolate anymore.

Would nutritional labelling have helped me control my consumption? Perhaps, but not before I was ready to eat more healthily.

A campaign to promote nutritional labels is being launched by some of the UK's biggest food manufacturers, including the company that makes Mars and other chocolate bars. The labels will show percentages of guideline daily amounts (GDA) of sugar, salt, fat and calories in each serving.

The GDA labelling differs from the "traffic lights" system (with its red, amber or green labels) approved by the Food Standards Agency (FSA). The FSA says its research shows traffic light labels are easier to understand than the percentages used in the GDA system. The GDA group claims the opposite is true. But they also say consumers will avoid products with red labels. Could this be the real reason for the campaign?

I don't think the GDA group need worry that people will avoid products with red labels. Those who aren't interested in making healthy food choices will ignore all labels, just as many smokers ignore the health warnings on cigarette packs and the anti-smoking TV ads.

Nutritional labels of any type will help only people who WANT to eat healthier food.

1 comment:

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